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Thinking about how to promote your brand or service among the target audience through influencers? In this article, we will give ten important tips for working with them. One of the modern ways of delivering advertising information is considered to be working with so-called "agents of influence" - people who have weight and influence on the audience you need and are able to tell them about your product in a simple and understandable language. Let's take a look at how this new marketing format can be used most effectively. Do not use influencers to promote primitive sales proposals in the spirit of “just buy it” - the audience will quickly recognize commercial calls, which will cause negative from the agent's audience not only on him, but also on your brand. Learn a little more about the agent's audience, interests and hobbies, and think about how your product can work with them. The time of “head-on advertising” is long gone - together with agents, create really useful and INVOLVING content that will be equally interesting both from the blogger's audience  Online Marketing Agent and from the same audience, but in the context of potential customers of your brand and its services. Contests, integrations - all this works great and draws the audience into the process of communication with the agent and the topic that he broadcasts, and not boring advertising publications. Many marketers think that working with influencers is a “magic pill for sales,” which is, of course, a misconception. Influencer marketing is more like the icing on the cake for a well-built and stable marketing strategy that includes the whole range of activities: SEO, context, direct advertising, etc. advertising channels. And if you have not yet figured out what Internet marketing is, how to correctly calculate conversions and ROI, then you should forget about working with influencers for a while. Hillary Clinton's presidential campaign is a prime example of this. The most famous personalities on this planet took part in her support: musicians, politicians and actors (even Madonna promised to satisfy every man who votes for this candidate). But despite all the efforts involved, she lost. When choosing agents, prioritize the work of those who answer two key points: Some marketers neglect these simple metrics and buy ads completely without looking at who their marketing messages will be directed to, and do not assess the true advertising potential. As a result - expensive and irrelevant advertising on completely unsuitable sites for this and, as a result, the absence of any tangible conversion from it and complete disappointment in this advertising format. Don't make it hard for yourself - for example, identify and build relationships with influencers who already know or are supportive of your brand. Contact them, point out that you have noticed their predisposition to your brand, and offer to discuss options where both the brand and the agent could do something collaborative, valuable and beneficial for both parties. We wrote above about cooperation with an agent for a reason. Focus on co-creating high-quality content that he (and his audience) would like to share as much as you do. Ask the agent what he thinks about the advertising concept you came up with, materials and marketing mechanics that will be involved in the work and adjust them if necessary. This information will make ads more natural and unobtrusive, which will increase audience engagement and reach. All people are different, especially when it comes to influencers, so don't forget to take a personal approach when working with them and their audiences. For example, professional influencers usually work for a fee, but some of them will be happy to work with your brand for the opportunity to promote themselves (especially for large international brands). The same goes for the “product per review” ad format, where an agent advertises a brand and its product on a barter basis in exchange for the product itself. In general, there are many variations - think, choose and work out the most suitable one for each specific situation. As a result of the two previous tips. Influencer marketing is about full collaboration, not just paying to post about your product on a blog or YouTube channel. The peculiarity of social networks is that they have a huge number of users who are united in social networks. groups of interests and hobbies, and they are the basis of all internal communications. In any marketing activity with inf https://jiji.ug/mukono/advertising-and-marketing-cvs/online-marketing-agent-82lKJVnYWud5ZsguCmzFbxmE.html