Blackberry Dtek60 in Kenya
TCL will discontinue BlackBerry smartphones in August 2020. The agreement with the brand owner, BlackBerry Limited, is about to expire and partners are in no hurry to renew.
The Chinese company TCL is preparing to discontinue the release of BlackBerry smartphones. It acquired the license to use this brand at the end of 2016. The company announced the adoption of this decision on its blog on Twitter, setting exact terms. Development and production of BlackBerry smartphones will be discontinued on August 31, 2020.
TCL clarified that it "no longer has any rights to develop, manufacture or sell devices under the BlackBerry brand." At the time of publication of the material, it was not known about the possibility of renewing the license with the Canadian company BlackBerry Limited.
TCL plans to provide support for the sold devices until August 31, 2022, implying warranty and service for owners of BlackBerry gadgets. Whether she will release software updates remains unknown.
BlackBerry smartphones have been in deman Blackberry Dtek60 in Kenya d for many years
BlackBerry Limited as of February 4, 2020 did not disclose whether it would look for a new partner for the release of smartphones under its brand.
BlackBerry Limited gave TCL the right to release gadgets under its brand in December 2016. In a blog post, the company announced that a long-term licensing agreement will allow the manufacturer to focus on security software and services.
At the same time, BlackBerry also announced the launch of its own security platform for the Enterprise of Things (EoT), a new step in the company's history since the end of smartphone production. The platform, which combines such existing cybersecurity technologies as Good Technology, WatchDox, AtHoc and Encription, is designed to work with big data.
KeyOne is TCL's first BlackBerry-branded smartphone
The first BlackBerry smartphone released by TCL was the KeyOne candy bar, equipped with a hardware keyboard located on the front panel. The smartphone was announced in early May 2017 and went on sale a few weeks after its debut. KeyOne was a mid-range smartphone - it was based on a Qualcomm Snapdragon 625 processor, and the amount of RAM with a 32 GB drive was 3 GB. Due to the keyboard, it was larger than the flagships Samsung Galaxy S8 and S8 Plus that came out shortly before it, but at the same time it cost less - $ 550 versus $ 750 for the Galaxy S8. KeyOne was released in Russia in September 2017.
The second iconic TCL smartphone under the BlackBerry brand was Key2, released in early summer 2018. Having received significant improvements in terms of hardware, it retained the main difference from competitors - the hardware keyboard.
In the future, TCL announced plans to release the Key3, but this model was never announced. The company was also going to release a 5G smartphone in 2019-2020 and even considered creating its own smartphone with a flexible display.
BlackBerry is a Canadian company founded in 1984 that became famous for its BlackBerry smartphones, which have found wide popularity in the corporate sphere. The company released its first smartphone in 2003. The first product under the BlackBerry brand in 1999 was a pager. The most popular BlackBerry smartphones were used in the corporate segment - their main feature was the security of negotiations. Mail and messages were transmitted encrypted, and all data was processed on BlackBerry's own servers.
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